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When you are building your brand and your business online, one of the most important elements to monitor is your online reputation. If you know anything about online reputation management, you know, essentially, that it’s the process of monitoring and managing what people are saying about you and your company.
Online, as in real life, word of mouth is one of the most potent methods for spreading good news (and bad).
While there are many paid services to help you monitor your online reputation, there are several free tools you can (and should be!) using to keep track of your mentions on the web.
The first is using Google alerts. You can set these up at http://www.google.com/alerts. You would set these up for your name, your business name, and any key terms or initiatives you might also be monitoring. Using this free service enables you to be notified whenever there is a new Google listing for any of your keyword terms. You can set how often you should be notified (I have mine set to daily), and you can set up as many alerts as you would like. It’s wise to use your desired keyword term in quotes (as in “red cars” rather than red cars), as this increases the specificity of your alerts. Google alerts are a good first line listening tool to monitor your online reputation.
A second tool you can use to monitor your online reputation is a site such as Keotag, which is located at http://www.keotag.com. When you visit this site, you’ll be able to enter a keyword to research. You could start with your name, for instance. When you submit your query, you’ll be given a list of sites you’d like to search. When you select a site, you’ll be given a set of listings where your keyword terms appear. Sometimes Keotag returns results that the other tools miss, so I like to have it in my arsenal.
A third tool you can use to monitor your online reputation is Addictomatic, which is located at http://www.addictomatic.com. This site is great because it pulls from many content sources, and you can get a one page listing of your keyword as it appears on various sites. You can remove or switch around the order of results. What I like to do with this site is set up some custom keyword searches and then bookmark them in my browser. This way, I can easily return, at a glance, whenever I’d like to be updated on new information on my keyword.
I’ll be covering other tools in future blog posts, but these three will get you started. If you don’t have these set up and running for your name, business, and main business terms, set these up right away.
It’s always good to know what people are talking about- especially if it’s you!
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As you may know, I spent some time in November gathering responses to a 10 question social media use survey. The need for this survey grew out of the success of the Future of Social Media webinar Denise Wakeman and I held this past October.
After the webinar, we realized that many people still had questions about using social media effectively to build influence, credibility, and visibility. The two areas that participants asked about very frequently were content creation and syndication. People seem to be wondering what kind of content, and how much content to produce, and then, also, how to distribute their content most efficiently across the social media platforms.
Along with this, people had questions about growing their Facebook fan page, using remote blogging sites like Posterous, and how to set up their own content syndication streams.
We had more than 300 people respond to our survey, and the results are available for opt-in/download. We’ll be using this data to build a online marketing coaching program which we plan to launch in March 2010. Our goal is to demystify the process of online and social media marketing so your efforts make sense, and bring you the results you want.
If you’d like to get a copy of the survey results, and get on the notification list for this new program, please visit this link and sign up. Remember to confirm your subscription so you can get the report, and please retweet on Twitter if you wish to do so (retweet buttons are in the document itself.) You’ll need to be able to open .pdf files to access the results.
Our goal is to make 2010 the year your online and social media marketing finally makes sense!
Here’s the link to get the results:
http://www.mindsharecorp.com/go/socialmediause/
Happy New Year!
See you in 2010!
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