I just read about this fascinating tool, the nextexpertizer, which gathers data about the way people describe things, and then analyzes these descriptions to predict social change. You can read the full article in Google’s new online magazine, “Think Quarterly”.  Soft Values, Hard Facts

Now, this article completely enthralled me, for several reasons. First, it is based on data. It uses data to predict how and when people will begin to believe and adopt new ideas. This data can identify minute patterns, and order them into a process which can predict people’s behavior.

You may know that I love applied data, so this is incredibly cool.

The second idea that I loved is that it mentions that being able to detect and identify patterns is a key strategy for leadership into the future. I think this is really true. While I’m not an economist or anything, my understanding is that our current economic conditions, including job losses, bank failures- everything- was predicted by those who study the data and noted the patterns.

It speaks, clearly, to the idea that those who don’t study history are doomed to repeat it.

(The third idea that I loved is that Google is actually putting out a pretty cool and thought-provoking online magazine.)

Now,data patterning and ordering may seem like a bit of an odd focus for a blog on social media, but here’s why it’s not. Social media is a vehicle for producing change.

We are able to interact with more people, more often, and more quickly than ever before. This has huge implications for the rate of spread of ideas and beliefs, and for creating mass influence. So, as you can see, noting and identifying patterns is directly relevant to social media.

The truth is, people are predictable. To be an effective entrepreneur, you must be able to find and identify patterns and utilize them in your marketing. Watch your social media interaction and engagement. You’ll find patterns of what content gets the most responses and comments. This is the start of your own personal nextexpertizer tool.

On a separate, but related note, I watched this interesting documentary last week- Life in Perpetual Beta- and the best question I took from it was this: “Is lowering the barriers to creativity making creativity happen faster? Or was it always happening at the same rate, but we just didn’t know about it as instantaneously as we do now?”

What do you think?

The biggest question is how technology is shaping communication, and how communication can be understood by technology. Data is really the way of the future, and the leaders will be those who can note and respond to data patterns before everyone else.

A few month ago, I had the chance to visit my colleague and dear friend Denise Wakeman. While I was there, she convinced me to interview with her on the psychology of social media.

In this 12 minute interview, we discussed several psychological principles that you can use in social media. These included concepts of likeability, priming, and consistency.

You can learn more by watching the video, and if you haven’t already accessed the full hour audio of this presentation, you can get that for no charge, by subscribing to my newsletter.

Here’s the video, enjoy!

If you want the transcript, you can get that here: Psychology of Social Media Transcript

Just read a fascinating article on the link between time, money, and happiness.

The article cites some psychological research which looks at how time, money, and happiness are related. You can read the whole article, of course, but if you don’t have time (!) let me summarize the main points. People experience different degrees of happiness based on how they perceive time and money.

When people are thinking about time, they tended to socialize more and work less. When they had been primed with the concept of money, they tended to work more and socialize less. The implications of the study suggest that people who think about time tend to be happier and more connected than those who think only about money.

When people think about time, and how they spend their time, they tend to behave in more connected ways. Being more connected and having more connections tends to lead to a greater sense of happiness.

As people become increasingly concerned about the return on investment of social media, it may be wise to focus on both time and money. Of course, as a business, your main focus may need to be on money, at least most of the time. But if you are using social media to build your personal network and connections, you may feel happier and more contented if you focus not just on the money you make from social media, but, also, on the connections and contacts you build and grow.

This has important implications for how satisfied you feel with your social media use.

What I’ve seen in my business is that personal connections are worth cultivating because they, very often, lead to new opportunities and new business.

If you want to be happier, focus on time and how deep the connections are with your social media networks. I believe this focus on time at the beginning will bring you more money in the end.

I’m curious, as you know, in the interplay between human psychology and social media, so I wanted to share some research with you about social networks and loneliness.

Sparked from this article, this post will deal with being highly socially networked, but still experiencing loneliness.

The research cited is interesting, because it finds that there is a whole group of behaviors (including happiness, smoking, and obesity) which are seen as “contagious” within your social network. This means that the behaviors and attitudes of those in your social network have direct impact on your choices in these areas.

It’s a powerful statement of how influenced we are by those we are closest to.

Loneliness is defined as a perception of social isolation, regardless of how many relationships a person really has. People who have high quality relationships, even if they are few in number, tend to experience less loneliness. John Cacioppo, a psychologist at the University of Chicago, has studied how loneliness is transmitted within social networks.

His findings suggest that if a direct connection of yours is lonely, you are 52% more likely to be lonely. If the connection is a friend of a friend, 25% more lonely. If the connection is 3 degrees out (a friend of a friend of a friend), it’s 15%.

While this research looked at offline social networks, it may have some implications for online social networking as well.

If someone in your online social network is angry, lonely, or hostile, and takes it out on you, you are more likely to ‘transmit’ this mood yourself. This means that, even though you may never have met this person, or interacted with them in real life, their “bad behavior” can still influence yours.

As we become increasingly networked and involved with each other, it’s going to be more and more crucial to monitor our own influences and reactions. We are already prone to increased social decision-making with the growth of social media- we might also be more prone to social media moodiness, depending on who we are spending time with and paying attention to within our social networks.

While social media seduction is enticing, it’s important to remember that we need to cultivate real life friendships too. We need to be aware of separating our thoughts and emotions from those we are in contact with, and making sure that our reactions or feelings are truly our own before we engage in behaviors we might regret.

If you find yourself feeling frazzled, hassled, overwhelmed or stressed out by too much social networking, it might be time to turn the computer off.

Rejection always hurts, no doubt. In fact, when I worked as a psychologist, rejection (fear of it, or getting over it) was, perhaps, at the root of many of the issues which brought my patients to my therapy practice. I heard so much conversation about this topic that I actually wrote a book on strategies for overcoming rejection.

Now, working as a social marketer and online business consultant, I see that rejection continues to be an issue- but not in quite the same way as I’ve seen before. Now, people are experiencing social media rejection, and wondering what to do about it.

Social media rejection can occur in several ways:

One way is that your request to connect is either denied (harsh!) or ignored (vague.). You might reach out to someone that you know, or would like to know, and get a strong negative reaction or response back. In most cases, you’ll be wondering what happened- what you did to set this person off. Similarly, you might reach out to someone, and they just never seem to get back to you on your connection request.

A second way social media rejection occurs is when you find that you’ve been culled from a list- whether it be taken out of Top Friends on Facebook, or unfollowed on Twitter, or similar. The thing about this is that it might not always be clear what happened. I know, for instance, that sometimes my Twitter account behaves strangely, and my account unfollows people I actually still want to be connected to. I believe, sometimes, that this might be due to some kind of technical glitch, or just a ‘drop’ by the Twitter servers. Anyway, the point is that sometimes people get unfollowed- and then contact me, wondering what happened. Likewise, I know there are times where I’ve been unfollowed, and I’m not sure why.

The third way (more subtle) that social media rejection occurs is when you try to take part in a conversation or make a connection and it is directly rebuffed or ignored, in real time. Again, the challenge with this is you can’t always know if the rebuff or ignore was intentional or accidental.

As with any technologically based method of communication, glitches do happen.

That being said, what about when you are sure that you’ve been rejected? When there is no doubt that you’ve been unfriended or unfollowed on purpose?

Even though it’s virtual, rejection still hurts. Research says that social rejection can actually cause physical pain- a holdover, anthropologists believe, from evolutionary times, where we needed to be part of the ‘tribe’ in order to survive.

Today, while rejection may not impact our survival, it doesn’t make it easier to deal with.

So how to deal with social media rejection? Here are some ideas:

1) If you were unfriended or unfollowed by someone and you’re very surprised, why not reach out and ask what happened? If appropriate, call the person. It might be a technical glitch (as outlined above), or it might be an indication of something that needs to be discussed. While it can seem a bit awkward, at first, to call and say, “Hey, I noticed you stopped following me on Twitter.”- (I mean, who wants to be a social media narcissist, right?), you have to consider whether the relationship is worth the awkwardness. If it’s an important connection, I think the little bit of awkwardness is worth it.

2) If you aren’t close enough to the person to contact them offline, but you are still wondering what happened, try to reach out to them directly. @ message them on Twitter or leave a comment on their Wall- something nonconfrontational, like “hey, just wanted to connect/reach out/get in touch.” This may show them that you do care about them and want to connect or communicate.

3) You can ignore it or just move on. Not all situations are going to warrant follow up or follow through. It’s also wise not to spend a lot of time brooding over people who step out of your social stream. In the same way you can’t focus too much when people unsubscribe from your email list, you can’t focus too much when people unsubscribe from your networks. You never know how or why people make the choices they do, and so it’s not worth being too upset over. You’ve heard this before, but don’t take it personally.

Of course, though, the goal here is moderation and balance. If you find that significant people are unfollowing you or unfriending you, there may be something in your approach that needs adjustment (or maybe your account got hacked.)

But like any other kind of relationship in real life, your online social connections will evolve- with people moving out, and, hopefully, new people moving in.