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	<title>Social Media Marketing Strategies &#187; Technology</title>
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	<description>Social Media Marketing for Global Influence</description>
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		<title>Tweetpo.st Facebook Application</title>
		<link>http://www.mindsharecorp.com/blog/technology/tweetpo-st-facebook-application/</link>
		<comments>http://www.mindsharecorp.com/blog/technology/tweetpo-st-facebook-application/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 22:35:54 +0000</pubDate>
		<dc:creator>Dr. Rachna D. Jain</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[linking facebook and twitter]]></category>
		<category><![CDATA[tweetpo.st]]></category>

		<guid isPermaLink="false">http://www.mindsharecorp.com/blog/?p=645</guid>
		<description><![CDATA[So I've just set up my new road trip blog at http://www.thevagabondmarketer.com. I chose to set it up on Posterous rather than on my own server because I wanted to use some of Posterous' functionality more easily. I know I can set  up all these functions on my site, but I felt like Posterous was a good option for getting set up and blogging quickly.

Since I tend to be a blog perfectionistic, it takes me way longer than it needs to get my own self-hosted blogs set up just right.]]></description>
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<p>So I&#8217;ve just set up my new road trip blog at <a href="http://www.thevagabondmarketer.com">http://www.thevagabondmarketer.com</a>. I chose to set it up on Posterous rather than on my own server because I wanted to use some of Posterous&#8217; functionality more easily. I know I can set  up all these functions on my site, but I felt like Posterous was a good option for getting set up and blogging quickly.</p>
<p>Since I tend to be a blog perfectionistic, it takes me way longer than it needs to get my own self-hosted blogs set up just right.</p>
<p>Anyway, as part of this process, I was looking at other ways to syndicate my content to both Twitter &amp; Facebook. I came across the Tweetpo.st application, and really like it so far. I had been using the Twitter application for Facebook, but Tweetpo.st has additional functionality. Not only does it post your content into Facebook from Twitter, it also adds a link to each update that says, &#8220;Follow me on Twitter.&#8221;</p>
<p>Now, this is a smart strategy to adopt, we always want to be seeking easy ways to overlap our social networks. I talk about this in more detail in my 21 lesson <a href="http://www.mindsharecorp.com/blog/about-mindsharecorp/build-your-tribe-with-social-media/">Build Influence in Social Media ecourse </a>, but the idea is that you want to have as many of the same contacts on all the social networks as you can.</p>
<p>So anyway, I wanted to let you know that Tweetpo.st looks like a great application so far- it is working well for me, and I&#8217;ve already gained some new Twitter followers from using it for just a few hours.</p>
<p>If you are looking to grow your Twitter network while sending Twitter updates to Facebook, check out Tweetpo.st. You can find it in the applications section of your Facebook profile.</p>
<p>And stay tuned for a special announcement tomorrow which will help you streamline your social media efforts and get more value from your social media investment.</p>
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		<title>Scheduled Posts Break in WP 2.9</title>
		<link>http://www.mindsharecorp.com/blog/technology/scheduled-posts-break-in-wp-2-9/</link>
		<comments>http://www.mindsharecorp.com/blog/technology/scheduled-posts-break-in-wp-2-9/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 16:03:02 +0000</pubDate>
		<dc:creator>Dr. Rachna D. Jain</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[wordpress 2.9 scheduled posts problem]]></category>
		<category><![CDATA[wp 2.9 posting problem]]></category>

		<guid isPermaLink="false">http://www.mindsharecorp.com/blog/?p=571</guid>
		<description><![CDATA[We just helped a client install a new Wordpress blog, using version 2.9, and found that scheduled posting isn't working like it should. This means that when you pre-write a post, and set it to publish on a certain day and time, the day and time passes, and no post appears.

In digging into this issue, it seems to be a problem with Wordpress 2.9, specifically the chron function.

There are several fixes you can try: ]]></description>
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<p>We just helped a client install a new Wordpress blog, using version 2.9, and found that scheduled posting isn&#8217;t working like it should. This means that when you pre-write a post, and set it to publish on a certain day and time, the day and time passes, and no post appears.</p>
<p>In digging into this issue, it seems to be a problem with Wordpress 2.9, specifically the cron function.</p>
<p>There are several fixes you can try:</p>
<p>Option #1: If you&#8217;re technically minded, you can update your wp-includes/cron.php file, using the instructions found here: <a href="http://wordpress.org/support/topic/293727?replies=2">Fix missing posts in Wordpress</a></p>
<p>The problem with this is that you may have to update this same setting each time you upgrade Wordpress. May work if you have just 1 blog, harder to maintain if you have many. I, personally, don&#8217;t want to have to remember to do this, so I&#8217;d choose another option.</p>
<p>Option #2: If you don&#8217;t want to mess with php code (and I don&#8217;t blame you) the other option you have is to reupload a few key files into your wp-includes. You would do this via FTP.</p>
<p>You can get those files courtesy of Denis De Bernardy (maker of my favorite blog theme, Semiologic) <a href="http://www.semiologic.com/2009/12/21/wp-2-9-three-bugs-and-how-to-fix-them/">here</a></p>
<p>This is the option we chose for our client, and it&#8217;s working well so far.</p>
<p>Option #3: You can downgrade to the previous version of Wordpress. Before trying this, be sure you backup your blog and files!! It should be as simple as reuploading the previous version of Wordpress and rolling back that way. But again, make a backup copy of your blog just in case this doesn&#8217;t work.</p>
<p>If you haven&#8217;t upgraded to 2.9 yet, I&#8217;d suggest holding off to see if the 2.9.1 version addresses these issues.</p>
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		<title>Facebook and Twitter Updates Now Searchable</title>
		<link>http://www.mindsharecorp.com/blog/technology/facebook-and-twitter-updates-now-searchable/</link>
		<comments>http://www.mindsharecorp.com/blog/technology/facebook-and-twitter-updates-now-searchable/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 19:17:38 +0000</pubDate>
		<dc:creator>Dr. Rachna D. Jain</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[tweets are indexed]]></category>
		<category><![CDATA[twitter and facebook searchable]]></category>

		<guid isPermaLink="false">http://www.mindsharecorp.com/blog/?p=544</guid>
		<description><![CDATA[Google search is going to start looking different in the next few months, as Google has signed a deal with Twitter.com to start indexing tweets.

Similarly, Microsoft has signed deals with Facebook and Twitter to start indexing updates in the search engine Bing.com.

These changes mean your wisdom won't be shared just with those in your immediate tweetstream or newsfeed, but could, perhaps, be listed in the search engines and archived for the world at large.]]></description>
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<p>Google search is going to start looking different in the next few months, as Google has signed a deal with Twitter.com to start indexing tweets.</p>
<p>Similarly, Microsoft has signed deals with Facebook and Twitter to start indexing updates in the search engine Bing.com.</p>
<p>These changes mean your wisdom won&#8217;t be shared just with those in your immediate tweetstream or newsfeed, but could, perhaps, be listed in the search engines and archived for the world at large.</p>
<p>These moves are good for those of you focused on providing unique content and topic relevant tweets- you will have more ways to be found and noticed.</p>
<p>The downside of this process may be two-fold, though. First, your tweets may not remain indexed as long, so your ranking won&#8217;t stay constant. The reason I think this is because the rate of tweeting is so high, and newer tweets will always be considered fresher (and therefore potentially more relevant) than older ones. So any ranking you get may not last that long.</p>
<p>The second downside would be for content that is repeated or duplicate- likely only 1 tweeter will get credit, so this may drive down the number of retweets. Some would say this is a good thing, especially for content like quotes, or #follow friday, but we&#8217;ll have to see how this shakes out.</p>
<p>In order to benefit from this new search engine capability, focus on providing good strong content (I know I said this already, but it bears repeating), and try to phrase your tweets uniquely. In the beginning, at least while the algorithm is being worked out, I imagine that unique languaging will be initially counted as unique content. Later on, we may see a shift in this as content and context is also considered. (Kind of like latent semantic indexing for tweets.)</p>
<p>It will be interesting to see if adding tweets to the search engines will improve user experience, or will be seen as just that much more noise.</p>
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		<title>Twables.com</title>
		<link>http://www.mindsharecorp.com/blog/technology/twables-com/</link>
		<comments>http://www.mindsharecorp.com/blog/technology/twables-com/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 20:16:08 +0000</pubDate>
		<dc:creator>Dr. Rachna D. Jain</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[link facebook and twitter networks]]></category>
		<category><![CDATA[overlap social networks]]></category>
		<category><![CDATA[twables]]></category>

		<guid isPermaLink="false">http://www.mindsharecorp.com/blog/?p=538</guid>
		<description><![CDATA[One of the hallmarks of good social networking strategy is to overlap your social networks. This means that when you connect with someone through one social network, you want to try and connect with them also on the other social networks.

There are several reasons this is important. First, it enables you to leverage multiple platforms at once, so if your account on one platform (or the platform itself) goes down, you haven't lost touch with your network. The second reason you want to overlap your social networks is psychological. The more familiar you are to people, the more they will like you. Seeing your name and profile again and again on multiple networks will automatically make you more familiar to those in your network. You can assist this process by offering good insight and relevant information. ]]></description>
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<p>One of the hallmarks of good social networking strategy is to overlap your social networks. This means that when you connect with someone through one social network, you want to try and connect with them also on the other social networks.</p>
<p>There are several reasons this is important. First, it enables you to leverage multiple platforms at once, so if your account on one platform (or the platform itself) goes down, you haven&#8217;t lost touch with your network. The second reason you want to overlap your social networks is psychological. The more familiar you are to people, the more they will like you. Seeing your name and profile again and again on multiple networks will automatically make you more familiar to those in your network. You can assist this process by offering good insight and relevant information.</p>
<p>The great thing about technology is that there are more and more services which can aid you in overlapping your social networks. If you use Facebook connect on Plaxo, for instance, your Plaxo network grows when you connect with someone on Facebook, if both you and the other person have this feature enabled.</p>
<p>A similar type of interconnectivity is promised by Twables.com, which is a service that connects your Facebook friends with your Twitter friends. You can access the service by going to http://www.twables.com/fb140</p>
<p>I didn&#8217;t find it extremely straightforward to set up, this probably could be slightly improved. However, once it was set up, I started getting @ messages on Twitter telling me which of my Facebook friends were on Twitter. I then have to login manually to my Twables account to accept or confirm the connection.</p>
<p>I think the idea of this service is very good, and it will be one to watch in the coming months. More and more, we will be seeing technology to help us connect in as many networks as possible, which will help us better navigate the flow of new social media connections and relationships.</p>
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		<title>Save and Monitor Your Tweetstream</title>
		<link>http://www.mindsharecorp.com/blog/technology/save-and-monitor-your-tweetstream/</link>
		<comments>http://www.mindsharecorp.com/blog/technology/save-and-monitor-your-tweetstream/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 15:29:11 +0000</pubDate>
		<dc:creator>Dr. Rachna D. Jain</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[map your tweets to Google calendar]]></category>
		<category><![CDATA[save your tweets]]></category>
		<category><![CDATA[twistory.net]]></category>

		<guid isPermaLink="false">http://www.mindsharecorp.com/blog/?p=494</guid>
		<description><![CDATA[Just tested out a cool little process that allows you to save and monitor your tweetstream. I read about it first on Steve Rubel's blog, and then tested it out for myself.

So the idea behind it is that using two free services, you can set up a searchable calendar of your tweets (or of anyone else's who has a public Twitter timeline). Your reasons for doing this might be 1) you want to know what you were talking about a few months ago, 2) you want to keep track of important information or tips you had shared, and/or 3) you want to add another layer of searchability to your tweetstream, which might help you "get found" by more people. ]]></description>
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<p>Just tested out a cool little process that allows you to save and monitor your tweetstream. I read about it first on <a href="http://www.steverubel.com/how-to-backup-your-tweets-and-make-them-searc">Steve Rubel&#8217;s blog</a>, and then tested it out for myself.</p>
<p>So the idea behind it is that using two free services (Twistory.net and Google Calendar) you can set up a searchable calendar of your tweets (or of anyone else&#8217;s who has a public Twitter timeline).</p>
<p>Your reasons for doing this might be 1) you want to know what you were talking about a few months ago, 2) you want to keep track of important information or tips you had shared, and/or 3) you want to add another layer of searchability to your tweetstream, which might help you &#8220;get found&#8221; by more people, because the twistory link you generate is apparently searchable by Google.</p>
<p>The process works like this- it&#8217;s really easy and takes less than 5 minutes to set up.</p>
<p>First, you go to Twistory.net, and enter your Twitter username- just your username, no @ symbol. It takes a few seconds, but then you are given a listing of all your tweets, and you are given the option to pull these into either iCal, Google Calendar, or one other calendar format. You select whichever format you want (I chose Google Calendar), and then you add this link as another calendar in your account.</p>
<p>It takes a little bit of time to pull in your tweets, so it, at first, seems like it&#8217;s not working. But log out of the calendar, wait a little while, and log back in- you&#8217;ll see your tweetstream appear.</p>
<p>I believe that Twitter only archives your most recent past 3000 tweets, so using this system is one way to keep track of your tweetstream much longer.</p>
<p>I&#8217;ve been using Twitter for just over a year and a half, and it was a bit of a trip down memory lane to see what I was talking about then and contrasting it to what I talk about now.</p>
<p>Thank God for personal growth! (Just kidding, sort of.)</p>
<p>Anyway, if you want to save and monitor your tweetstream, twistory.net + Google calendar is a good way to do it.</p>
<p>Have fun!</p>
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