Comments on: Brands in Public: A Bad Idea http://www.mindsharecorp.com/blog/industry-news/brands-in-public-a-bad-idea/ Social Media Marketing for Global Influence Mon, 28 Feb 2011 07:13:26 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Melanie Goetz http://www.mindsharecorp.com/blog/industry-news/brands-in-public-a-bad-idea/#comment-75 Melanie Goetz Mon, 02 Nov 2009 20:23:14 +0000 http://www.mindsharecorp.com/blog/?p=522#comment-75 Dave - Regarding "Brands in Public" I agree with you. I think, in theory, it is a good idea. I also agree that the large brands will need to set them up themselves so they have ownership. That way they know what they have and how to maintain it. And while I agree with what Seth is saying is needed; I also worry about it being built and no one is really monitoring and responding to what it would hold. If a company wants to join the conversation; they must handle it within. That will be the challenge as corporate cultures today aren't use to giving employees that kind of control. It will be interesting to see if it works. Melanie Goetz, Author Roadrunner Marketing and President HughesStuart.com Sustainable Marketing. PS Really liked your book on How to Sell. I am on my 4th reading of it. Dave – Regarding “Brands in Public” I agree with you. I think, in theory, it is a good idea. I also agree that the large brands will need to set them up themselves so they have ownership. That way they know what they have and how to maintain it. And while I agree with what Seth is saying is needed; I also worry about it being built and no one is really monitoring and responding to what it would hold. If a company wants to join the conversation; they must handle it within. That will be the challenge as corporate cultures today aren’t use to giving employees that kind of control. It will be interesting to see if it works. Melanie Goetz, Author Roadrunner Marketing and President HughesStuart.com Sustainable Marketing.

PS Really liked your book on How to Sell. I am on my 4th reading of it.

]]> By: Vicki Kunkel http://www.mindsharecorp.com/blog/industry-news/brands-in-public-a-bad-idea/#comment-73 Vicki Kunkel Sat, 24 Oct 2009 20:11:12 +0000 http://www.mindsharecorp.com/blog/?p=522#comment-73 I agree! I agree!

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